Dana White wants Strikeforce guys to call out UFC guys

“I want these guys, if there’s a certain fight they want, I want them to call it out,” UFC president Dana White said. “I get it.”

“Let’s just say the first Strikeforce fight didn’t go the way I wanted it to go,” White said. “When you get into a deal where the network controls what goes on, controls the production, controls everything – I’m working on that. I’m working on that as we speak. When these guys hand over the reigns and let me run that [expletive] thing, it will change.”

Strikeforce CEO and founder Scott Coker said he welcomes White’s involvement with the promotion he sold to the UFC’s parent company this past March.

“I think that [White] had a pretty good role,” Coker said. “He was at the show and had an interview on TV. He definitely uses social networking to promote the fight. I think you saw some of what he can do at the last event, and I think there’s going to be more to come.

“Anytime a guy like Dana wants to become involved with his marketing machine behind him, I think it’s going to be a great thing.”

White declined to reveal his master plan but did admit he needs Showtime to cede some power in order to execute his idea.

“I’ve got to get my hands on that thing,” White said. “I’ve got to get my hands on the production and start controlling that show. If I don’t, then it is what it is.

“We’ve got two years with these guys, but Showtime will run it (if I can’t get control). We’ll let Showtime run it on their own.”

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