Why MMA Is Doing Better Than You Think

In one of the most lucrative industries on the planet, it is unsurprising that sports betting is one of the market leaders when it sees people putting their hard-earned cash on the line. In an ever-expanding industry, even with the financial constraints of the previous year, billions were spent by people trying to get involved in any way that they can.

The figures

It might not come as any surprise to see that some absolutely exorbitant sums of money change hands on a regular basis, especially when it comes to an MMA fight. In a sport that quite often comes down to who is better on any given night, millions of dollars change hands trying to predict the winner and outsmart the bookmaker. Whilst the sport is not quite as lucrative as the likes of boxing, with Deontay Wilder and Tyson Fury pocketing $25 million each from their rematch in 2020, there are still some huge figures thrown around. Look no further than Connor McGregor, who earns a base fee of $3 million per fight, whilst his crossover with Floyd Mayweather saw him pocket close to $85 million, according to Forbes. This shows that if you are a higher-end fighter, you will probably command hefty fees based on name alone. Look at Brock Lesnar when he transitioned back into the world of MMA for UFC 200. He commanded a fee of $2.5 million, which was the highest guaranteed fee for a fighter at the time. It has been eclipsed now, but at the time, it was a staggering fee.

Fan interest

There is clear fan interest in MMA, with a diehard fan base always tuning in to see who the next big star is. When the bigger names are involved, the interest ramps up, as the crossover with Mayweather and McGregor showed. This fight alone generated 4.3 million purchases, whilst McGregor’s grudge match with Khabib Nurmagomedov broke the record for an MMA only event, persuading 2.4 million people to tune it to see how it all panned out. All of this gets spiced up by fans who want to get a bit of the action, with sports betting in the US believed to be worth upwards of $150 billion. It is a truly giant industry, and fans are willing to put more and more money so they can support the fighters. They can even bet on some bouts using only their phones, allowing them to feel involved when out and about. This is no different with online slots at rubyfortune.com, where thanks to the advent of technology, you can get involved with all your favorite casino and slot games at the touch of a button.

Summary

Whilst MMA hasn’t quite reached the levels of boxing in terms of finance and popularity; it is getting there as the likes of McGregor have shown. The money is there, as is the interest, and if they can capitalize, then the sky is the limit. All they need to do is take advantage.